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Reynolda House Museum of American Art Presents 'Georgia O’Keeffe: Living Modern' Aug. 18 – Nov. 19, 2017

A New Look at the Iconic American Artist—Her Wardrobe, Her Persona, Her Art
Wanda Corn, Exhibition Curator, to Speak at Reynolda August 29

Winston-Salem, NC—Reynolda House Museum of American Art will present Georgia O’Keeffe: Living Modern, a landmark exhibition organized by the Brooklyn Museum that examines the artist’s self-crafted persona through her art, her dress, and her progressive, independent lifestyle. More than 190 paintings, photographs, sculptures and personal objects will be on view August 18 – November 19, including jewelry, accessories, and garments from her wardrobe, some designed and made by the artist herself. The exhibition reveals the artist’s powerful ownership of her public and artistic identity and affirms that she embodied the same modern aesthetic in her self-fashioning as in her art. Reynolda House Museum of American Art is the only venue in the Southern U.S. for Georgia O’Keeffe: Living Modern.   
The exhibition features numerous portraits of the artist—many of them now iconic—taken by eminent photographers, including Alfred Stieglitz, Ansel Adams, Cecil Beaton, Philippe Halsman, Yousuf Karsh, Todd Webb and Bruce Weber. The portraiture, spanning her time as a young artist in New York City to her years in northern New Mexico, illustrates the artist’s use of photographic sittings to construct her distinguished style. A highlight is Stieglitz’s 20-year portrait series of O’Keeffe, which, the exhibition notes, introduced her to the medium’s power to shape her image. 
“The exhibition is an eye-opening look at this seminal artist,” says Phil Archer, Reynolda House’s coordinating curator for the exhibition. “Georgia O’Keeffe was as much a pioneer of American modernism as she was an innovator in what people today call ‘branding.’ O’Keeffe created an unwavering image of herself through her wardrobe, her homes and in the ways she posed for pictures.”  
Georgia O’Keeffe: Living Modern follows O’Keeffe’s life from a young girl in Wisconsin to a pioneer of modernism and a style icon living on the New Mexico desert. Family photographs, yearbooks, and personal letters are early evidence that O’Keeffe dispensed with the bows and frills worn by young women and began to create her signature clothing style as a high school student. The exhibition then proceeds to her time in New York in the 1920s and ’30s, when she lived with Stieglitz and made many of her own clothes. 
The artist’s New Mexico years, first as a summer artist and later as a permanent resident, span from 1929 to 1986. The exhibition demonstrates how the desert landscape—the yellows, pinks, and reds of rocks and cliffs, and the blue sky—inspired both her painting and dress palette. A selection of paintings, kimonos, and Hong Kong-tailored clothes also explores the influence and importance of Asian aesthetics in her iconic look. 
Georgia O’Keeffe: Living Modern is the largest exhibition ever mounted at Reynolda House Museum of American Art. The show’s 180 objects, which include 38 of O’Keeffe’s works from all periods, extend from the Mary and Charlie Babcock Wing through the 64-room country manor house built by R. J. and Katharine Reynolds in 1917, which today serves as the setting for Reynolda House’s permanent collection. 
Reynolda House’s unique art museum-within-a-residence enables it to present Georgia O’Keeffe: Living Modern with echoes of Alfred Stieglitz’s famed 291 gallery in New York, exhibiting artwork and personal objects in an intimate setting. In particular, private rooms on the second story of the house—once bedrooms of the Reynolds family—will showcase O’Keeffe’s modernist uniforms: the Black Suit and the Wrap Dress.
“O’Keeffe's clothes will look especially splendid in Reynolda House’s domestic-scaled spaces, as will her paintings, drawings, and sculptures in the company of the museum’s superb collection of American art,” says Wanda M. Corn, Robert and Ruth Halperin Professor Emerita in Art History at Stanford University, who curated the exhibition and wrote the influential and well-illustrated book that accompanies it. This is the first publication to study and showcase the artist’s dress along with her homes.
The idea for this exhibition arose when Corn learned that the Georgia O’Keeffe Museum in Santa Fe owned dresses, coats, suits, casual wear and accessories that the artist left behind when she died in 1986. A majority of the clothing, representing 60 years of her life, comes from the Georgia O’Keeffe Museum and the closets of O’Keeffe’s two New Mexican homes. The museum now owns both houses and their belongings. 
“The Georgia O’Keeffe who emerged from my research was an artist not only in her studio but also in her homemaking and self-fashioning,” Corn said. She turned her research into an exhibition, curated for the Brooklyn Museum, where Georgia O’Keeffe: Living Modern opened on March 3, 2017, and continues through July 23, before it travels to Reynolda House Museum of American Art.  Its final venue will be at the Peabody Essex Museum in Salem, Massachusetts, December 16, 2017 to April 1, 2018.
Exhibition curator Wanda Corn will speak at Reynolda House on August 29. Tickets for this event will go on sale in July on the museum’s website.
Tickets for the exhibition go on sale Tuesday, May 30 at 9 a.m. Tickets are $18, and include Georgia O’Keeffe: Living Modern, Reynolda House’s collection on view throughout the historic house, and access to the gardens, trails and greenspace.  Admission is free for children, students with identification and members of the military. 
Due to anticipated demand and to provide the best experience possible, admission will be based on timed entry tickets. Several entry times will be available for each day, and Reynolda House will extend its hours on Thursdays until 8 p.m. to accommodate visitors. Both advance purchase of tickets and reservation of tickets for free visitors are strongly encouraged. Tickets are available online at reynoldahouse.org/livingmodern. Overnight packages for out-of-town guests are also available on the museum’s website.
Georgia O’Keeffe: Living Modern is organized by the Brooklyn Museum with guest curator Wanda M. Corn, Robert and Ruth Halperin Professor Emerita in Art History, Stanford University. Reynolda House Museum of American Art is grateful for the generous support of the exhibition from Presenting Sponsors Hanesbrands, PNC, and Hawthorn, PNC Family Wealth. Special thanks to Major Sponsors The Cathleen & Ray McKinney Exhibition Fund, Nancy and Ed Pleasants, and Mona and Wallace Wu; Lead Sponsors Pam and Fred Kahl; and Contributing Sponsors Alex.Brown, Chatham Hall, and Macy’s.
REQUEST EXHIBITION IMAGES at 336.758.5524 or smithsr@reynoldahouse.org. 
About Reynolda House Museum of American Art
Reynolda House Museum of American Art in Winston-Salem, North Carolina, is recognized as a rare gem among the nation’s cultural institutions. The museum presents an exceptional collection of art by America’s most noted artists in an incomparable setting:  the 1917 country home of Katharine and Richard Joshua (R. J.) Reynolds. Spanning 250 years of painting, prints, sculpture, photography and video art, the collection has been guided with the prescient and unerring eye of Barbara Babcock Millhouse, granddaughter of Katharine and R. J. Reynolds. Highlights include important works by Albert Bierstadt, William Merritt Chase, Frederic Edwin Church, Chuck Close, Stuart Davis, Arthur Dove, Martin Johnson Heade, Lee Krasner, Georgia O’Keeffe, Nam June Paik, Martin Puryear, Gilbert Stuart and Grant Wood. In addition to its collection of fine art, Reynolda House holds decorative arts and estate archive collections and mounts exhibitions from all periods in the 2005 Mary and Charlie Babcock Wing. Established in 1967 and now affiliated with Wake Forest University, the museum will mark two anniversaries in 2017—the 50th of its founding and the 100th of the completion of its estate—with major exhibitions and events. The complete Reynolda experience includes Reynolda Gardens, composed of formal gardens, walking trails and wetlands, and Reynolda Village, now an eclectic mix of shops and restaurants in many of the estate’s original buildings. For more information, please visit reynoldahouse.org.