Mission defines what Reynolda House does. 

MISSION STATEMENT

Reynolda House preserves and interprets an American country home and a premier collection of American art. Through innovative public programs and exhibitions, the Museum offers a deeper understanding of American culture to diverse audiences.

Impact defines the result of what Reynolda House does. 

IMPACT STATEMENT 

Those who experience Reynolda House Museum of American Art are inspired to learn, imagine, and find meaning in the art collections and historic site.

Vision defines what Reynolda House aspires to become. 

VISION STATEMENT

Reynolda House Museum of American Art will be a model museum through its exemplary practices, innovative use of its collections and historic site, and pioneering approach to community and university relationships.

Core audience provides focus for Reynolda House’s work. 

CORE AUDIENCE 

All are welcome at Reynolda House. The Museum has defined a diverse audience from the Piedmont Triad region and Northwest North Carolina as its core audience.

Reynolda House is committed to fostering a diverse and inclusive environment.

DIVERSITY STATEMENT 

Reynolda House Museum of American Art respects, values, and welcomes self-defining differences among all people. We strive to reflect diversity across our Board, staff, and all aspects of our operations. Through these commitments and our proactive efforts, we cultivate an environment and experiences that include and celebrate the perspectives and contributions of all people.

Values define enduring principles that guide Reynolda House. 

VALUES 

The staff and Board members of Reynolda House Museum of American Art value the pursuit of excellence, a welcoming environment, and personal learning. Reynolda House will plan, act, evaluate, and reflect to continually ensure that practice is focused and disciplined, aligned with resources and guiding principles.

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Guiding Principles

MISSION STATEMENT
Mission defines what Reynolda House does.

Reynolda House preserves and interprets an American country home and
a premier collection of American art. Through innovative public programs
and exhibitions, the Museum offers a deeper understanding of American
culture to diverse audiences. 

IMPACT STATEMENT 
Impact defines the result of what Reynolda House does.

Those who experience Reynolda House Museum of American Art are inspired
to learn, imagine, and find meaning in the art collections and historic site.

VISION STATEMENT
Vision defines what Reynolda House aspires to become.

Reynolda House Museum of American Art will be a model museum through
its exemplary practices, innovative use of its collections and historic site, and
pioneering approach to community and university relationships.

CORE AUDIENCE
Core audience provides focus for Reynolda House’s work.

All are welcome at Reynolda House. The Museum has defined a diverse
audience from the Piedmont Triad region and Northwest North Carolina
as its core audience.

DIVERSITY STATEMENT
Reynolda House is committed to fostering a diverse and inclusive environment.

Reynolda House Museum of American Art respects, values, and welcomes
self-defining differences among all people. We strive to reflect diversity across
our Board, staff, and all aspects of our operations. Through these commitments
and our proactive efforts, we cultivate an environment and experiences that
include and celebrate the perspectives and contributions of all people.

VALUES
Values define enduring principles that guide Reynolda House. 

The staff and Board members of Reynolda House Museum of American Art
value the pursuit of excellence, a welcoming environment, and personal learning.
Reynolda House will plan, act, evaluate, and reflect to continually ensure that
practice is focused and disciplined, aligned with resources and guiding principles.